Social advertising in Russia makes you better
Social advertizing is not new in Russian Federation as it can seem. Even lots of years ago social advertizing took essencial place in usual life. All Russians who lived in those years remember social booklets and television spots where concepts of responsibility were declared. The following texts were so much popular: “Save the nature, it’s our mpther”, “Matches are not toys for girls” etc. All these social ads were sponsored by SU government and created by official institutions. Nowadays everything has changed and we can find many silly social advertising which is sponsored by official government, non-governmental organizations and private persons. Lots of money is spent every month on various social campaigns which are created by strong media campaigns with video spots, social posters, logos etc.
Many international foundations work on the territory of Russian Federation and lots of social advertisments from different countries can ve found nowadays in Russian Federation. I am sure that it is really great as we have a unique opportunity to use best international experience in the sphere of social advertising as our own traditions in this area are very weak but we have many thoughts and creative people who can make all them true. That’s why various competitions of social advertising are so popular today in Russia and many professional advertising agencies took an active part in such kind of events and if you enter RuTube you can search for lots of social spots created by the leading local companies but sometimes the visualization of social messages leaves much to be desired. Still there are quite a lot of interesting social videos on alcohol addiction and other issues. But of course, we should always keep in mind about the following situation in the country and the main difficulties which the government has to deal with. One of such problems is demographic decrease as too many people die in Russia and they understand that they should force families to give more births. As an example of social advertizing which concentrated on demographic problems we can mention social posters which were placed in Moscow subway with a woman with 3 girls on her knees. This post gives more questions rather than gives answers as there is no man on this poster and the lady looks disappointed.
I think that social advertizing in former Soviet Union just starts its way and in the nearest future we will see lots of great examples of TV spots and social posters as well as complicated social campaigns.